Game Changers Spotlight: Renovating Your Brand Strategy

Koda Wang & Luke Sherwin

Featuring Koda Wang & T. Luke Sherwin of Block Renovations

A common misconception is that branding is straightforward. You choose a name, create a logo, buy some matching shirts and that’s it. From there, your prospects will be able to tell you and your product apart from the builder across town.

That’s so not the case in today’s market.

Because of social media, ad blockers, review sites, increased competition and more, creating a brand that is relevant and resonates is far more complex, and the customer is more in control than ever. Reputation, trust and the consumer experience have become as equally important as what you build, and all must be considered and carefully aligned.

In this Game Changers session, hear from start-up veterans Koda Wang and Luke Sherwin, who know a thing or two about building powerful brands. Sherwin co-founded the online mattress company Casper, and Wang was formerly COO at Huffington Post and CCO at Rent the Runway. They’ve now set their sights on housing, creating a new company, Block, which promises to disrupt remodeling and renovation. Sherwin and Wang will share insights into establishing and managing long-lasting brands that stand out and, equally important, drive sales.

During the session, attendees will:
• Learn best practices for building and leveraging a strong brand in a highly-competitive marketplace and when selling major “life” purchases.
• Understand the importance engagement, experience, relationship building and company culture play in creating a brand that buyers value and trust rather than simply buy from.
• Learn how your company, whether new or existing, can apply innovative and disruptive thinking to differentiate your brand.

This session, moderated by home building marketing expert, Teri Slavik-Tsuyuki of TST-Ink, LLC, and will take place on Wednesday, February 20 from 12:00 NOON – 1:00 PM at the Las Vegas Convention Center. Game Changers sessions are open to all attendees with Full Registration or 1-Day Education valid for the day of the session. Learn more.

Koda WangAbout Koda Wang
Prior to co-founding Block, Wang served as the Chief Customer Officer of Rent the Runway, Inc., a company that allows women to rent their entire closet, and as Chief Operating Officer at TheHuffingtonPost.com, where he oversaw domestic and international priorities.

 

Luke SherwinAbout T. Luke Sherwin
Prior to co-founding Block, Sherwin co-founded the direct-to-consumer mattress company, Casper.

 

 

About Teri Slavik-Tsuyuki
Teri Slavik-Tsuyuki is the founder and principal of TST-Ink, LLC, with 25+ years’ experience building and bringing to life some of the most valued, recognizable and top-selling brands in community and resort development.

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