The New American Remodel® 2027 (TNAR), one of two official show homes of the 2027 NAHB International Builders’ Show® (IBS), starts with a simple but ambitious idea: take a dated 2004 Tuscan home and prove what’s possible without tearing everything down.
Rather than erasing the past, TNAR is rewriting it.
The original home carries all the hallmarks of its era: stacked stone, heavy dark finishes and a layout that feels more ceremonial than livable. Beautiful in its time but no longer aligned with how people live today.
Phase 1 begins by confronting that.
Why This House, Why Now
This project didn’t start as a blank slate. It started with experience.
“I’ve been doing remodels since I started the company 19 years ago,” Grant Matesic, Owner of Primaris Custom Homes, explains. “So, I know what hurdles we’re about to get into.”
That perspective matters. Remodels are not theoretical exercises. They are problem-solving marathons with surprise twists behind every wall. So, when the opportunity came up to take on TNAR 2027 in Las Vegas, the decision was immediate.
“This is the perfect house for this project,” Grant shares. Built in 2004, the structure already has strong bones. The goal is not demolition, it is transformation.
Design Direction: From Tuscan Heavy to Coastal Light
The guiding vision for TNAR Phase 1 is a complete stylistic reset:
- From dark and heavy to light and airy.
- From enclosed rooms to open flow.
- From Tuscan ornamentation to California coastal simplicity.
The new design language leans into clean lines, soft natural textures and a sense of ease that reflects how homeowners live in 2027.
Even architectural details are being reconsidered. Interestingly, arches are making a return in 2027 design trends. Instead of eliminating them, Phase 1 preserves select arches and refines them, blending old structure with new intention.
Kitchen, Dining & Living Becomes One Continuous Experience
One of the biggest shifts in Phase 1 is the reconfiguration of the main living spaces.
The kitchen is being completely redesigned to create a seamless connection to the dining and living areas. The goal is flow, visibility and usability.
Instead of isolated rooms, the space becomes a:
- Shared hub for cooking, gathering and entertaining.
- Visually connected environment with better circulation.
- Modern layout aligned with how families live today.
Primary Suite: From Oversized Bathroom to Luxury Retreat
The original primary bathroom is massive, but underutilized. Phase 1 turns that footprint into something far more intentional: a true suite experience.
The redesign includes:
- A reimagined bathing area centered around a sculptural tub.
- A private sitting area for relaxation and separation.
- Direct access to the backyard through new doors.
The result is not just a bathroom upgrade. It is a lifestyle shift, turning a static space into a sequence of experiences.
Theater Space Becomes a Private Gym
Where a theater once sat, Phase 1 introduces a new wellness-focused space: a home gym. This reflects one of the strongest trends in residential design: flexibility. Rooms are no longer locked into single identities. Instead, they evolve with homeowner needs.
The gym brings functionality, movement and daily usability to a space that was previously passive.
Exterior Reset: Restoring the First Impression
The exterior transformation begins at the curb. The landscaping had not been meaningfully updated since the home was built. Over time, it had become overgrown and visually disconnected from the architecture.
Phase 1 addresses this aggressively:
- Approximately 80% of the existing landscaping is removed.
- Remaining mature palm trees are preserved and integrated into the new design.
- The yard is reset to support a cleaner architectural identity.
The future vision is a California coastal exterior: restrained, intentional and naturally framed.
The Bigger Goal: Remodel Education at Scale
At its core, TNAR Phase 1 is a demonstration. The message is clear:
You do not need to rebuild everything to create something extraordinary.
By illustrating how a 2004 home can be reshaped into a 2027-ready residence, the project becomes a live case study for builders, designers, remodelers and sales professionals attending the Builders’ Show in Las Vegas, Feb 2-4, when IBS registrants can tour the finished home.
It answers a question many homeowners are already asking:
“What can I do with what I already have?”
What Comes Next
Phase 1 lays the foundation: demolition decisions, spatial restructuring and design direction. Future phases will bring the details into focus: finishes, material selections, lighting strategy and the final layering that completes the California coastal transformation.
But even at this stage, the intent is unmistakable. This is not a cosmetic refresh.
It is a full recalibration of how the home lives, breathes and performs.
And it all starts here, in Phase 1.