“IBS 2026 was very successful for mash. The exposure in the Start-Up Zone is significant, especially given its central location on the exhibit floor. For an early-stage company looking to get in front of decision-makers in the building industry, it is a highly efficient and visible platform. The traffic we received was highly relevant, including builders specifically looking for new solutions. It brought exactly the right audience to our booth, and we generated dozens of meaningful leads as a result.” – Oren Segal, mash Founder & CEO

The Most Innovative Start-Ups were voted on during The Start-Up Pitch Competition at the Builders’ Show, where 10 trailblazing start-ups demonstrated how they will help transform the future of home building. The audience participated in deciding which companies rose to the top.

“IBS got us in front of the exact right stakeholders: lead ventures and innovation leads at major home builders pushing the boundary of home building and major building materials manufacturers with their innovation and R&D leads walking the floor. We had several promising conversations with builders who visited our booth, learned about our product and held our samples. We scheduled many promising follow-up meetings and now, the week after IBS, we are flooded with so many promising follow-up conversations. As an early materials start-up, it was also incredibly valuable to hear people’s natural responses to our pitch, hear ideas of where our product might make a difference and learn about niche applications from people who are actively looking for solutions to problems they’re dealing with in their projects.” – Teresa Liu, Ouros Materials Founder & CEO

mash, Ouros Materials and Handoff were 3 of the 18 companies that shared their revolutionary products as exhibitors in the Start-Up Zone at the Builders’ Show.

The Most Innovative Start-Up Audience’s Choice was mash, Advisory Team’s Choice was Ouros Materials and Handoff received an Honorable Mention.

“This was our first IBS. We had an amazing location on the exhibit floor. If you sell to construction companies or adjacent, you have to be at IBS. There’s no better way to share your product with the market. The sheer size and amount of residential construction experts at the event, there’s nothing else like IBS out there. We were able to speak with hundreds of companies in our market, many of whom became Handoff customers.” – Dmitry Alexin, Handoff Founder & CEO

See all the innovative start-ups that came together at IBS 2026.