The 2026 NAHB International Builders’ Show^® (IBS), February 17–19 in Orlando, brought together nearly 75,000 residential construction professionals for three days of education, innovation and networking. With the exhibit floor packed with new products and industry ideas, digital content creators played an important role in sharing the experience on and off the show floor.

This year’s IBS content creators, Stephanie Dailey, Perkins Builder Brothers and Tyler Grace, delivered behind-the-scenes looks, product highlights and industry insights across social media and video platforms. Their coverage helped builders, remodelers and industry professionals stay connected to the latest trends in residential construction.

Stephanie Dailey: Builder, Leader & Industry Advocate

Stephanie Dailey is a licensed general contractor with Steven Dailey Construction in Utah and a respected voice in the building industry. In 2024, she made history as the first female president of the Utah Valley Home Builders Association. Through her content, Stephanie shares insights on construction practices, building science and the realities of running a construction company.

In the lead-up to IBS 2026, Stephanie generated excitement for the show by sharing what she was most looking forward to seeing on the exhibit floor and connecting with fellow builders attending the event.

During the show, she captured innovative products, tools and building solutions that can improve efficiency and performance on the jobsite. Her posts offered builders practical takeaways while also giving followers an inside look at the energy and scale of the Builders’ Show.

Through Instagram and TikTok, Stephanie continues to make construction content accessible while encouraging more people, especially women, to pursue careers in the building industry.

Perkins Builder Brothers: Bringing Building Education to Millions

The team behind Perkins Builder Brothers is known for turning the construction process into engaging and education content. Led by brothers Jaime Perkins and Erik Perkins, the duo builds custom homes in the mountains of Western North Carolina while documenting their work for a massive online audience.

Their highly popular YouTube channel has become a go-to resource for builders and tradespeople to better understand the craft of home building.

Ahead of IBS 2026, the Perkins Builder Brothers shared short-form video content with their audience highlighting their upcoming trip to the Builders’ Show and encouraging followers to check out the latest products and innovations.

Their style blends education with entertainment, helping demystify complex building techniques while promoting craftsmanship and quality construction. By sharing their IBS experience with their large digital audience, they helped garner attention to the tools, technologies and companies shaping the future of home building.

Tyler Grace: Craftsmanship & Remodeler Perspective

Tyler Grace brings a professional remodeler perspective as an IBS content creator Tyler is the owner of TRG Home Concepts, a remodeling company based in New Jersey, and co-host of the Modern Craftsman Podcast.

Known for thoughtful conversations around craftsmanship, building culture and the future of the trades, Tyler uses his platforms to connect builders and remodelers through meaningful discussions about the industry.

Leading up to IBS 2026, Tyler shared content with his audience about preparing for the show and what he hoped to learn and explore while attending. His posts generated excitement among fellow trades professionals who follow his work and rely on his insights to stay informed about new products and best practices.

With a strong following among builders and remodelers, Tyler helps translate the innovations showcased at IBS into practical insights that professionals can apply in their own projects.

Amplifying the Builders’ Show Experience

IBS content creators help extend the reach of the Builders’ Show beyond the convention center. Through video, social posts and real-time updates, creators like Stephanie Dailey, Perkins Builder Brothers and Tyler Grace provide authentic perspectives from professionals actively working in the industry.

Their coverage highlights the technologies, ideas and conversations shaping residential construction today while connecting the broader building community to what’s happening at the show.

As the industry continues to evolve, voices like these play an important role in sharing knowledge, inspiring innovation and building stronger connections across the residential construction community.

Interested in becoming an IBS content creator in the future? Stay tuned for opportunities to apply and help share the story of the Builders’ Show with the industry.