Every year, the NAHB International Builders’ Show® (IBS) brings together the brightest minds and boldest ideas in residential construction. Amid the buzz of new products, education sessions and packed exhibit halls, one event sparkles with a little extra shine: The NationalsSM.
Hosted by the National Association of Home Builders, The Nationals powered by Chase honor the top achievements in new home sales and marketing across North America. During IBS 2026, the awards delivered another unforgettable night of recognition, innovation and inspiration.
What Are The Nationals?
Often described as the “Oscars of new home sales and marketing,” The Nationals Awards celebrate excellence in a wide range of categories, including:
- Community and neighborhood design.
- Home design and architecture.
- Marketing campaigns and digital strategies.
- Sales achievements and leadership.
- Multifamily and 55+ housing innovations.
These awards highlight beautiful residential properties and the stories, strategies and creativity that bring them to life.
A Night of Big Wins & Bold Ideas
During the Builders’ Show, winners represented the cutting edge of the industry. From immersive digital marketing campaigns to thoughtfully designed communities that reflect how people truly want to live today, the entries illustrated a powerful mix of innovation and intention.
Trends that stood out this year included:
- Smarter storytelling through video, social media and interactive experiences.
- Design with purpose, focusing on livability, flexibility and wellness.
- Stronger branding, with builders leaning into distinct identities that resonate with buyers.
- Technology integration, both in marketing and in the homes themselves.
The Nationals rewarded exceptional work and revealed where the industry is heading next.
Why The Nationals Matter
Winning a Nationals Award isn’t only about recognition. It’s a signal to the industry that a builder, developer or marketing team is setting the pace.
The awards offer a front-row seat to:
- Fresh ideas worth borrowing (or boldly reinventing).
- Proven strategies that drive engagement and sales.
- Inspiration to elevate your own projects and campaigns.
- Global innovations.
Think of it as a creative spark plug for your next big idea.
Explore the Winners
Want a closer look at the projects, campaigns and professionals who took home top honors?
Be sure to check out The Nationals Award Winners Book, to see the year’s most outstanding work in new home sales and marketing. Inside, you’ll find detailed profiles, and stunning visuals. Inside, you’ll find detailed profiles, stunning visuals and the stories behind the wins.