If you’re in home sales or marketing, the NAHB International Builders’ Show® (IBS) is your arena. IBS 2026 is where pros go to sharpen their skills, discover what’s next and walk away with the insights, tools and connections to boost leads, increase sales and deliver standout customer experiences. From AI-powered strategies to trendsetting tech and can’t-miss networking, here are six ways to absolutely crush it at IBS 2026 in Orlando.
#1 Supercharge Your Skills with Targeted IBS Education*
IBS Education sessions are tailor-made for home sales and marketing pros who want to master what’s working right now. Dive into the latest trends, strategies and techniques like:
- Budget-friendly marketing tactics that move the needle.
- How to stand out, win buyers and sell more homes.
- 26 creative marketing ideas you can implement immediately.
Whether you’re looking to boost your pipeline or refresh your strategy, these sessions deliver actionable takeaways you can use the moment you get home.
#2 Discover the Hottest New Products on the Floor
The Builders’ Show floor is a goldmine for sales and marketing pros. Explore the latest products, brands and innovations shaping the future of residential construction. Meet manufacturers, see cutting-edge solutions up close and gather the intel you need to stay ahead of buyer expectations. If you’re the go-to trend expert on your team, this is where you discover them.
#3 Level Up Your Network in Sales Central
If you want to meet your people, Sales Central is the place. This is your destination for connecting, learning and collaborating with other sales and marketing pros. Jump into informal discussions with experts and peers covering:
- AI tools that supercharge sales.
- Marketing platforms that’ll change your business.
- Storytelling and tech strategies that win over buyers.
It’s the perfect space to swap ideas, get answers and new approaches that elevate your business.
#4 Go Deep with Pre-Show NAHB Courses
Want to take your learning even further? The pre-show NAHB Courses**, Feb 14 – 16, give you time to build skills, earn NAHB CEUs and immerse yourself in key sales and marketing topics like:
- How to become a well-rounded sales pro.
- Building a winning marketing strategy.
- Website best practices that maximize lead generation.
These sessions require separate registrations from your IBS registration.
#5 Celebrate Excellence at The Nationals℠ Awards Gala
Feb 17 | 5 – 10 PM
The Nationals Awards Gala*** featuring the Best of 55+ Housing Awards, Global Innovation Awards and NAHB Honors is the biggest night of the year for sales and marketing leaders. Presented by the National Sales and Marketing Council, this multimedia celebration draws 800+ pros and honors the best of the best, including:
- Associate of the Year.
- Custom Home Builder of the Year.
- Woman of the Year.
It’s inspiring, electric and an experience every sales and marketing pro should witness at least once. (Separate ticket required.)
#6 Attend IBS to Advance
IBS 2026 is the premier event for home sales and marketing pros ready to innovate, grow and take their business to the next level. Whether you’re looking for new tools, new contacts or new ideas, this is the place to get them.
IBS 2026 is February 17 – 19 in Orlando. Register today.
*IBS Education sessions require an Expo+Education Pass.
**NAHB Courses require separate registration and fees.
***The Nationals Awards Gala ticket is sold separately.