The Boomer and elder Gen X demographics are growing quickly, and so are their housing needs. At the NAHB International Builders’ Show® (IBS), we’re excited to help you better understand this unique group of homebuyers, how their tastes and needs are evolving, and how to market to them most effectively. The 55+ Housing Central helps you do all this and more.

Here’s some of what you can expect from this IBS Central:

#1 Lots of Networking Opportunities

It’s not every day that you get this many professionals in one place who specialize in retirement housing and helping buyers downsize, and we’ve created as many opportunities for you to meet and network as possible. There are plenty of networking events, awards ceremonies and lounge spaces open throughout the event.

Grab a cup of coffee and catch up with an old friend from a past show, swap best practices with a new acquaintance who’s tackling the same challenges in their business or pick the brain of an industry expert.

IBS may be a huge show, but at the 55+ Housing Central, you’re sure to find people like you.

#2 Gain Education and Key Insights

In addition to learning from other professionals through networking, there are also informal education sessions available. Here, you can take part in discussions about how the Boomer market has changed, gain insights into how to leverage word of mouth to grow your customer base and hear leaders in the business offer their predictions for what’s next.

#3 Open to Everyone

You don’t need to have an education pass to take part in the 55+ Housing Central. Any level of registration has access to the Central; all you need is an interest in the topic.

There’s no better way to connect face-to-face with so many likeminded people. Register for IBS 2023 today so you can experience the 55+ Housing Central for yourself.