David Miles, MIRM, CSP, CAASH, is the 2016 Legend of
Residential Marketing Honoree President and Brand Strategist of Milesbrand. His career spans more than three
decades. During that time he has won numerous local, national and international
creative awards, including 103 Gold Nationals from the National Association of
Home Builders and more than 500 Silvers.
In December 2004, David was named one of the 50 most
influential people in the home building industry by Builder Magazine, together with such other notables as Alan
Greenspan, President George W. Bush and Warren Buffett. According to Builder Magazine, “Miles’ Denver-based
real estate branding and communications firm has played a pivotal role in how
builders carve out their niche in the marketplace and communicate their
position to consumers.” This honor was again bestowed upon David by Builder Magazine in 2006. David is the
only branding and marketing professional to ever be recognized on this elite
At the 2017 NAHB International Builders’ Show® (IBS), David
will present “Which
Worked Best? Creative Elements That Generate More Leads” – a fun and
interactive session that will uncover the creative elements in digital
marketing that generate the most leads.
We caught up with David to get a sneak peek into his
session and a few fun tidbits, too.
NAHB: What is
the one thing you are looking forward to the most while at IBS?
NationalsSM. It is the best place to network with the highest performing
people in the industry, but Sales Central is a great spot, too. At the Sales
Central, we get a chance to meet up with friends and clients that we haven’t
seen in a long time. It’s always fun and well organized by the NSMC staff.
your favorite source for industry information?
DAVID: We are
more focused on innovation and creativity outside of the industry. Two of our
favorite creative resources are Pinterest and CA Magazine. CA comes out with individual awards magazines for the
best in advertising, design, typography, online, photography and illustration.
I’m always inspired and challenged by CA.
the best advice you can give industry professionals looking to enhance their
DAVID: Make sure to establish authentic core values, then elevate the
design and communication of every touchpoint of the brand to reflect those
NAHB: What industry trends are you
DAVID: We are living in a post-digital age in which digital connectivity
is embedded into every area of our lives. Data science is giving savvy
marketers unprecedented opportunities to identify audiences and communicate
with them how and when those audiences want to receive messaging.
NAHB: In Denver,
what’s a “must see” spot you’d recommend to out-of-town visitors?
DAVID: Get to the mountains! My favorite place in Colorado is
Aspen, especially in the summer. Great fly-fishing! The Republic of Boulder,
home to the University of Colorado, is another special place and is just 30
minutes outside of Denver.
your favorite weekend getaway?
York City. My favorite thing to do is visit contemporary art galleries. There
is no place on earth with a higher concentration of easily accessible, high-quality
galleries than New York. But they’re not open on Sunday, so make your
two-day getaway on Friday and Saturday!
book read in the last year?
DAVID: A Whole New Mind. Why Right-Brainers
Will Rule The Future, by Daniel Pink. He makes a provocative
case that we are moving from an economy and society built on the logical,
linear, computer-like capabilities of the Information Age to an economy and
society built on the inventive, empathetic, big-picture capabilities of what’s
rising in its place, the Conceptual Age.
NAHB: If you
are a stranded on a deserted island, what three items do you want with you?
DAVID: My bible, a good knife
and a good fishing hook.
NAHB: Fill in
the blank: Favorite ____ .
Deborah Butterfield. She is totally unique in the history of art.
DAVID: “Trust in the LORD with all your heart
and lean not on your own understanding; in all your ways
submit to him, and he will make your paths straight.” Proverbs 3:5–6.
NAHB: In three
words or less, describe your prediction of the building industry in 2017.
Trending upward. BEWARE!