Harness the Power of the New Product Zone

Building Professionals in the New Product Zone at IBS

Hundreds of products make their debut each year at the NAHB International Builders’ Show® (IBS). Tens of thousands of attendees flock to the event in search of new products, innovations and collaborations that will shape the future of industry. As an IBS Exhibitor, there’s no better way to capture the attention of attendees than by participating in the IBS New Product Zone.

What is the New Product Zone?

The New Product Zone is a specialized exhibit area dedicated to the latest and most innovative products in the building industry. It’s a curated space for cutting-edge innovations that promise to set trends and break new ground. Tens of thousands of attendees come to the Builders’ Show in search of new products and service, so the New Product Zone is one of the most popular spaces on the show floor.

Benefits of Exhibiting in the New Product Zone

Why Should Exhibitors Participate?

The New Product Zone is always a buzz of activity. Show attendees flock to the New Product Zone to discover new cutting-edge products for the building industry. Since show attendees love this area, visit this area and are enthusiastic about new products, it is the #1 place that an IBS Exhibitor with a new industry product should be.

A select number of products are selected for the New Product Zone to give your product the chance to shine and stand out.


The New Product Zone acts as a magnet for visitors. Your product is in the spotlight, catching the eyes of a multitude of attendees.

Brand Credibility

Being part of this zone indicates that your brand is at the forefront of innovation. It builds trust and positions your brand as a thought leader in the industry.

Promotional Opportunities

Journalists, influencers and potential partners visit the New Product Zone looking for products to cover and promote. This could be your chance to make those essential connections.

Some other promotional benefits include:

  • Getting in front of attendees online in a featured listing in the new products section of the IBS online exhibitor directory.
  • Exposure in the physical copy of the Official IBS Show Guide, which has ads, information and more about the New Product Zone and is handed out to all show attendees.
  • Online promotion of your participation on BuildersShow.com, social media and more!

If you are an IBS Exhibitor who has a hot new product, get the word out at the show. DON’T WAIT to apply. A select number of products are chosen. Apply to participate in the New Product Zone today.

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