IBS 2022 Master Workshop: Marketing Strategies for the Future: Level Out & Level Up

Photo collage, one man, four women

The home building industry has survived quite a storm. A global pandemic, skyrocketing home demand, production delays and virtual everything—trying to manage it all has been hard enough, let alone thinking about a plan for the future. But as things begin to level out, now’s the time to reassess your marketing efforts and set a course that keeps you ahead of the competition.

The NAHB International Builders’ Show® (IBS) Master Workshop, “Marketing Strategies for the Future: Level Out & Level Up,” industry leaders, Mollie Elkman, Kerry Mulcrone, Bryan Mecsey, Karen Schroeder and Karen Dare, share in-depth reviews of the most effective (and ineffective) marketing tools out there and how to maximize your investments moving forward.

In this three-hour advanced session, you will:

  • Explore the five critical elements of a marketing plan and how to convert a blank plan (which all attendees will receive) into an essential company resource that can be used immediately.
  • Identify the most effective content, digital and experiential marketing tools along with best practices for using them to strategically connect with prospects.
  • Learn what it takes to build a brand that can sustain any marketing by creating a value and goal-driven mission that resonates with internal teams, partners and buyers.

No need to feel overwhelmed. Attend this workshop and leave with a framework of tangible steps for making the best marketing decisions for your company’s future.

How to Attend:

This Master Workshop will be held on Monday, February 7, from 1:00 PM – 4:00 PM, as part of pre-show education. Workshops are open to all registered IBS attendees for an additional fee. Tickets may be purchased online by adding them to your IBS registration. Get details of all the Master Workshops offered at IBS 2022.

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