Game Changers are keynotes featuring thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Three Game Changers will be offered during IBSx, and they are open to attendees with an All Access Pass.
Confessions of a Corporate Futurist: Coming Trends That Will Drive Your Business Strategy
Tuesday, February 9 | 5:00 – 5:45 PM ET
As the in-house futurist for Ford Motor Company, Sheryl Connelly has been the driving force keeping the automaker ahead of the trends and anticipating consumer needs for more than a decade. In this compelling Game Changer session, Sheryl will offer a look into the future and reveal how you can embrace coming change—rather than fear it—to open up a tremendous opportunity for your business. Tracking changes across social, technological, economic, environmental and political arenas, she’ll share insights on the factors that will most affect consumer attitudes and behaviors in the years to come.
What You’ll Learn:
- Explore technological, economic, environmental and political shifts affecting consumer demand.
- Discover strategies to anticipate and embrace change.
- Identify ways to take advantage of coming trends and adjust business strategy appropriately.
Second Mile Service: Transforming the Home Building Experience
Thursday, February 11 | 4:00 – 4:45 PM ET
When Steve Robinson joined Chick-fil-A, the marketing doctrine of the day said that stakeholder and employee wisdom trumped customer experience. In a move that would help turn the brand into the fastest-growing fast-food chain in the U.S. today, Robinson flipped the script and began placing customer experience above all else in every marketing plan he undertook. In this Game Changer session, Robinson shares what that meant in practice at Chick-fil-A, as well as what home builders can learn from the “Second Mile Service” hospitality guidebook it took Chick-fil-A seven years to complete and implement across their organization.
What You’ll Learn:
- Learn how to identify and develop a core purpose for your business.
- Discover how to identify customer needs and establish an industry-leading customer experience.
- Identify strategies to instill a customer-first mentality in your culture, brand and staff.
A.R.M.E.D.: The Military’s Top Lessons for Leading During Times of Change
Friday, February 12 | 11:00 – 11:45 AM ET
Companies are in a race to secure the right talent that will ensure their businesses survive and thrive amid a pandemic and shifting workforce. In this Game Changer session, retired Navy Commander, Dr. Mary C. Kelly will share critical lessons from her decades-long career in the military during both 9/11 and the Gulf War and in corporate America and provide you with the tools for strategically building a team to grow a business no matter what the conditions.
What You’ll Learn:
- A: Attract the right customers and people to your organization.
- R: Recruit/retain the right talent to serve customers and create experiences.
- M: Mentor/manage current and emerging leaders to full potential.
- E: Evolve forward-thinking leadership as the corporate culture.
- D: Develop teams and talent for future success.
IBSx is a virtual experience taking place February 9-12, 2021. To attend Game Changer sessions, participants must be registered for an IBSx All Access Pass—$249 for NAHB members and $349 for non-members. Plan to take advantage of the best-in-industry education and exhibitions at IBSx. Learn more and register today!