Jason August is the Vice President of North Star Synergies, a internationally renowned business development strategy firm. He began his entrepreneurial journey by running an 8-person internet technology (IT) consulting business while still in high school. Over the years, he’s worked with leading organizations to enhance visibility and improve business performance. Jason has been attending NAHB’s International Builders’ Show® (IBS) for more than 30 years, and he enjoys mentoring students at both Washington University in St. Louis and at the Royal Institute of Technology in Stockholm. He also regularly judges local Home Builders Association (HBA) award shows throughout the United States and Canada.
We had the opportunity to sit down with Jason to learn more about his Builders’ Show experiences over the last several years.
NAHB: What are your top reasons for attending the Builders’ Show every year?
JASON: For the networking opportunities and to stay abreast of the latest information in the industry.
NAHB: What is the most memorable product you’ve seen at the show?
JASON: The product that comes to mind is GH Builders USA, which is a franchise opportunity for green home building and remodeling. It’s a “business in a box” concept that allows builders to scale their business, serve an in-demand niche, and provides a platform for generational transitioning and exit strategies.
NAHB: Let’s talk about industry trends. What’s the most interesting trend you’ve seen at the show?
JASON: There is an ever-growing trend toward health and wellness, as well as universal design and energy/water efficiency. Another trend that’s gaining in popularity is the shift away from on-site stick-built homes to more advanced panelized systems, like the one from RSG-3D, which is wind, fire and earthquake resistant and competitively priced.
NAHB: What is your dream job?
JASON: From serving on the original executive team of Build-A-Bear Workshop to working on master-planning neighborhoods, I strive to work with amazing, talented teams to create long-term experiences that positively affect the greatest number of people. COVID-19 has shown us that we can accomplish a lot working from wherever we are, and part of my dream job is working in a capacity that is location-independent, which is historically counter to the norm in the real estate community.
NAHB: What do you look forward to the most at this year’s IBS?
JASON: Seeing industry contacts in person instead of over Zoom (hopefully)!
NAHB: In these uncertain times, what makes IBS important?
JASON: It’s crucial to networking and maintaining momentum in the industry.
NAHB: What would you say to someone who is considering attending the show?
JASON: Just attend! If you’re involved in the home building industry in any fashion, IBS is the place to go to learn what’s happening. From products, services, technology, sales and marketing techniques to building science and demos, you’ll see it all there—in one place.
NAHB: Is there anything else you’d like to share about your IBS experience?
JASON: The show is the one time of year the industry takes time to connect and grow together.
IBS 2021 will take place in Orlando, Florida, on February 9–11.
