The free NAHB | IBS Education for February is:
Sell it with a Story
Speaker: John Palumbo
1 PM ET
Lay the groundwork for the psychological artistry of capturing, crafting and capitalizing on your unique brand. (Hint: It’s not quality, but a lot simpler than you think). IBS veteran speaker and favorite John Palumbo leads this short, fast-paced presentation offering big results, including how to forge connections, build familiarity and trust, and become believable. Join us as John previews some key learnings from his IBS 2024 session, Becoming Believable: The Art of Crafting Compelling Stories, and shares how to craft compelling stories that connect with your customers.