Industry trade shows like the NAHB International Builders’ Show^® (IBS) are alive and well, even in our digital world. Nothing replaces the face-to-face interaction with customers, suppliers, manufacturers, peers and more during the Builders’ Show. This is just one of the many benefits the show offers exhibitors.

Here are the top 13 benefits to exhibit at IBS 2025.

“Exhibiting at IBS has made a huge difference in our business. It’s probably been the show that’s put us on the map from the perspective of winning awards and meeting people who make a difference to our bottom line.” –Angela Meek, BILT, Best of IBS™ Award Winner for Best Home Software

#1 It’s the #1 Industry Trade Show

Not all industry shows are created equal. Top shows attract the top exhibitors and the top attendees. Your target audience and the groups of people you truly want to get in front of with your products and services attend the Builders’ Show. For the residential construction industry, the Builders’ Show is the #1 industry show of the year. 

#2 Record-Breaking Numbers  

1,800+ exhibitors. 76,000+ attendees. The biggest show floor in 15 years! It’s what IBS 2024 brought to the residential construction industry. IBS 2025 is shaping up to be another successful show. The 2025 Builders’ Show may break even more records. The only way to be a part of it is to apply to be an exhibitor.  

#3 Floor Segmentation 

We segment the Builders’ Show floor to make it more productive for exhibitors and attendees and because the layout can affect booth traffic. When the floor is segmented by industry category, it is easier for attendees to find you and your product or service.  

#4 Face-to-Face Time is Priceless 

The Builders’ Show fulfills the need you and your customers have for human contact and face-to-face interactions. Industry pros want to meet and know the people they do business with. The Builders’ Show facilitates these meetings and opportunities to build relationships, gain trust, build credibility, gather quality leads and see current customers in person.  

“The Builders’ Show is the one time we can talk to everyone from the industry from everywhere and make connections. There’s nowhere else you can do that but at the Builders’ Show. It provides that opportunity to meet new people and make those connections.” –Dave Jones, Overture^® Automated Indoor Air Quality System 

#5 Launch of 100s of New Products & Services 

One of the primary reasons people attend a trade show is to discover new products and services. 100s of new products and services launch at the Builders’ Show annually, so there is no better place to launch a new product or service than at IBS 2025. The Builders’ Show is full of your target audience and partners that can help promote your offering to your target audience. It’s also the perfect venue for live demonstrations of how to use your product or service in person. 

The New Product Zone at the Builders’ Show offers exhibitors an additional and special area on the show floor to feature the launch of new products and services. 

#6 Generate Quality Leads 

The Builders’ Show helps you gather high-quality leads. 76,000+ professionals attended IBS 2024 and tens of thousands of your target audience attend the Builders’ Show annually. They attend IBS to find the industry products and services you offer. It can be a lot like fishing in a barrel if you have a system for collecting and following up with the quality leads from the show. 

#7 Generate Sales 

Decision-makers and buyers attend the Builders’ Show. In some cases, you may generate sales directly at your booth. In others, the trade show is the platform to meet and connect with these decision-makers so you can easily close the deal during your post-show follow-up.  

One of the #1 reasons building industry professionals attend the Builders’ Show each year is to discover innovative products, technology, services and more. They’re there to find it at the show and buy it later. You generate leads and sales at IBS unlike any other industry show you attend. 

#8 Stay Up to Date with Your Industry 

The Builders’ Show is where the industry action is. It’s the best place to discover what’s new in the industry, whether it’s trends, products, services or companies/competitors in the market. IBS is your chance to see cutting-edge developments and the opportunities they create, so you can plan to take advantage of these opportunities. 

#9 Maximize Exposure 

IBS 2024 drew record crowds of residential building industry professionals. IBS 2025 is shaping up to be just as successful (if not more successful). With a captive audience of industry professionals and hundreds of media outlets at the Builders’ Show, it maximizes your business, product or service exposure during the three-day show. 

“The value of IBS is the exposure and connections you make with all different kinds of people. You’re getting dealers, contractors – the whole spectrum. IBS is a crucial show. With so many different people and companies, the Builders’ Show is really something special.” — Daniel Fritz, Evolve Stone 

#10 Engage with Building Professionals 

IBS is the one place where the entire industry comes together each year. There’s no better opportunity to meet, engage with and gather feedback from industry professionals than at the Builders’ Show. 

#11 Feel the Industry Pulse 

Hundreds of new products and innovative technologies make their debut at IBS every year. New trends are also revealed at the Builders’ Show. Keep your finger on the pulse of the industry by experiencing all of this and more at IBS. 

#12 Best of IBS Awards 

Everyone wants to work with an award-winning company or use an award-winning product. IBS Exhibitors can win one or more Best of IBS™ Awards, which recognize the most innovative products on the IBS show floor. Promotion of the Best of IBS winners and finalists drives interest and booth traffic at the Builders’ Show. Entry is free for all IBS Exhibitors. 

#13 It’s Back in Vegas 

No explanation required. 😊 The 2025 NAHB International Builders’ Show is happening Feb 25 – 27 in Vegas. Learn more about the benefits of exhibiting at the show and how to apply to be an IBS Exhibitor.