The buyer’s journey was once straightforward, but in 2017
expectations have risen. Your buyers need, want and demand more: More
information. More attention. More value. How do you know what to focus on, and
how do you compete with larger builders who have bigger budgets, more staff and
a greater market share? The answer is to compete on the one thing you can
control: customer experience.
In the NAHB International Builders’ Show® (IBS)...