Let’s face it. Attending a trade show can be a big
investment of time and money. You dedicate a large chunk of time away from the
office and your family and spend money for registration,
travel, a hotel room and food to eat. Sometimes you wonder, “Is attending this
trade show really worth it?”
When considering the investment of attending a trade
show, like the NAHB International Builders’ Show® (IBS), it is important to
keep in...