There is a lot of discussion about these new marketing
buzzwords: content marketing, social media and SEO. With so much focus on
big-picture ideas, many builders are uncertain about how to apply these new
tactics to their business.
In the NAHB International Builders’ Show® (IBS) Master Session, “Back
to Basics: Marketing Essentials to Build Your Brand,” you will go back to
basics to learn how you can set up an annual...
Often, design and construction practices can have unintended consequences, and not addressing them up front can result in significant—and expensive—fixes later on. This can be especially problematic with remodeling and retrofits, where controlling air moisture movement can be more difficult than new construction.
The NAHB International Builders’ Show® (IBS) Master Session, “How Do I Avoid This? Conquering Home Performance Errors Before...
When a consumer can picture themselves inside one of your
homes, you are only steps away from securing the sale. What factors in 2018
will help people visualize and help you sell more homes?
In the NAHB International Builders’ Show® (IBS) Master Session, “#Visons:
10 Innovations That Sell More Homes!”, our experts will explore how designers
and salespeople can best use elements, such as color palettes, smart home
technology, fit and...
Have you ever noticed that one
agent who always seems to be selling more, always seems to be in first place,
and tends to always have the highest production numbers? They appear to have it
all together and sell more than anyone else. Oftentimes, we assume their
success is attributed to how long they have been in business, or that customers
tend to flock to them to buy. That could not be further from the truth.
Rusty Meador is the owner of Beach & Barn—a lifestyle
apparel brand that inspires memories of the simple pleasures that coastal
living and country life bring. He’s used social media and highly focused
branding to build Beach & Barn into a company with retailers from Delaware
to Georgia. Rusty also does custom carpentry under the name, “The Preppy Carpenter.”
At the NAHB International Builders’ Show® (IBS), Rusty is
Randi Busse is the founder and president of Workforce
Development Group, Inc., a training and coaching organization that specializes
in improving the customer experience, increasing customer retention and
maximizing revenue. She challenges business leaders and employees to think in
innovative ways when it comes to taking care of their customers.
At the NAHB International Builders’ Show® (IBS),
Randi is presenting, “Rants
into Raves: Turn Your Customers On...
Since 2014, the Centrals have been one of the best places
at the NAHB International Builders’ Show® (IBS) to explore fun, new ideas,
refine your skills and gain business information about your specific niche in
the building industry.
The six main Centrals are available during the three days
of the show (January 9 – 11, 2018). They are:
The National Association of Home Builders (NAHB) is always striving to find unique ways to enhance the member experience at the NAHB International Builders’ Show® (IBS), and this year is no exception. Join us for a fun and informative event: Meeting of the Members.
Exclusive to NAHB members, the Meeting of the Members is a great opportunity for NAHB members to:
Learn how NAHB’s grassroots guide the association’s...
Your website is the cornerstone of your marketing efforts, and when it is engaging and easy to navigate across all devices, it will give you a competitive advantage to reach more home buyers. Even so, your website is just the beginning of your home buyer’s journey.
In the NAHB International Builders’ Show® (IBS) Master Session, “Advanced Strategies to Attract & Covert More Online Leads,” you will learn how to create an...
Fourteen pre-show courses will be offered before the start of the 2018 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.
Here are the pre-show courses offered on Monday, January 8:
Business Accounting and Job Costing: A Road Map to Profitability | 9:00 AM – 5:00 PM In order to properly manage...