IBS 2020 Master Workshop: Builder Branding: A 10-Step Process to Gain a Competitive Advantage & Create Employee Loyalty

Man with gray hair and eye glasses wearing a white shirt with a dark jacket

In the minds of your potential buyers, too often home builders are a commodity and indistinguishable. Home builders recognize the need to differentiate themselves and their brand from the competition, yet few have the skill set and training required to accomplish such an important initiative. But consumers are only half of the builder's branding problem; every member of the internal team wants to know what makes the company different, why they should work for the company, and most...

Continue Reading

IBS 2020 Master Workshop: The Digital Transformation of a Home Builder

Close up of three men. Larger picture on the left, man with a mustache and glasses.

To savvy home builders, the Digital Transformation isn’t just a buzz phrase; it’s a key growth mechanism.

With business environments constantly changing and disruptive competitors coming from everywhere, technology has evolved to be highly accessible. As such, a company’s digital transformation involves embracing and leading with the unknown. Data is the new oil, and every home building company needs to become a data-driven company.

Lead by industry experts Al Trellis, Nicholas...

Continue Reading

Meet Our Speakers Series: Naomi Findlay

Woman with hair up, wearing a print shirt smiling

Dr. Naomi Findlay, PhD, is Australia’s Renovation Royalty and works with people around the country to help them create wealth and freedom using her Rapid Renovation Formula. She is also an internationally renowned speaker and thought leader on digital marketing and engagement in the construction and renovation space.

At the NAHB International Builders’ Show® (IBS) in January, Naomi will present the session “The Latest Digital Marketing Trends to Transform Your Remodeler Brand &...

Continue Reading

IBS 2020 Master Workshop: Reimagining Tomorrow’s Homes & Neighborhoods: Attainability, Amenities & Great Design

Four images, three men and one woman.

You’ve seen the forecasts, trends and stats on key buyer segments. Is it really possible to design a great community that is affordable?

One project team managed to successfully tackle the attainability in full force.

In addressing one of our industry’s biggest challenges, they asked themselves, “How can we create an affordable place to live for the next generation of buyers?” What resulted is PA3: a 7,000-home master planned community that spreads out more than 2,000 acres and...

Continue Reading

NAHB Education: Monday’s Line-Up

Woman sitting next to a man with an audience behind them

Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Monday, January 20 include:

Train the Trainer | 9:00 AM – 5:00 PM
This one-day course is designed for building industry professionals who wish to teach NAHB educational instructor-led...

Continue Reading

IBS 2020 Master Workshop: 10 Ways to Shorten the Buying Cycle

Man on left and middle, woman wearing a black dress on the right

Research shows that the longer someone stays in the buying cycle without making a purchasing decision, the less likely they are to buy. Long buying cycles are good for absolutely no one. To make matters worse, many builders follow practices that unnecessarily elongate the process.

The NAHB International Builders’ Show® (IBS) Master Workshop “10 Ways to Shorten the Buying Cycle,” our industry expert presenters, Jeff Shore, Will Duderstadt and Ronda Conger, will put on trial many...

Continue Reading

Meet Our Speakers Series: Lita Dirks

Woman wearing a pink shirt and sunglasses, holding a cell phone to her ear, sitting next to clown statue

Lita Dirks, an award-winning, nationally recognized leader in model home merchandising and interior design, is the owner of Lita Dirks & Co. Lita consistently judges national and regional design competitions, conducts lectures and seminars, and authors nationally published articles. She was named “Legend” by the Home Builders Association of Metropolitan Denver and, most recently, she was inducted into the Best of American Living Awards (BALA) Hall of Fame.

At the NAHB...

Continue Reading

Game Changers Spotlight: What’s Love Got to Do with It? When It Comes to Culture, Lead From the Heart

Closeup of woman with short red hair wearing a red shirt

Featuring Sheryl Palmer, Taylor Morrison Home Corporation

Sheryl Palmer is the chairman and chief executive officer of Taylor Morrison Home Corporation, a highly respected home builder and developer based in Scottsdale, Arizona. In January, she will present one of six Game Changers sessions at the NAHB International Builders’ Show® (IBS) at the Las Vegas Convention Center.

Game Changers are twice-daily keynotes that feature brilliant thought leaders who are transforming the...

Continue Reading

Game Changers Spotlight: Building Your Brand, Build Your Business: Becoming the #1 Choice in a Crowded Market

Close up of a male with brown hair and a five o'clock shadow wearing a dark jacket

Featuring Gerry O’Brion, CSP, MBA

Gerry O’Brion is a marketing and branding expert who has worked on several nationally recognized brands such as Procter & Gamble, Quiznos, Red Robin and Coors Brewing, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present one of six Game Changers sessions.

Game Changers are twice-daily keynotes that feature brilliant thought-leaders who are transforming the way we think about and...

Continue Reading

NAHB Education: Sunday’s Line-Up

Woman sitting next to a man with an audience behind them

Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Sunday, January 19 include:

Principles of Residential Marketing: Research & Analysis Classroom | 9:00 AM – 5:00 PM
Developing a new home community that is...

Continue Reading