Featuring Kelly McDonald—Founder of McDonald Marketing
If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over customers you may not know or understand well?
You need to break through barriers such as gender, age, life stage, race or ethnicity to show prospects you truly...