Megan Eltringham serves as Corporate VP of Marketing for The New Home Company. She is responsible for integrated marketing campaigns and brand management standards across all divisions in Southern California, Northern California and Arizona. Megan has received several prestigious industry awards, including being named in one of Professional Builder magazine’s 2018 “40 Under 40” lists.
At the NAHB International Builders’ Show® (IBS), Megan will be one of three speakers at...
Featuring Tom Goodwin
NAHB International Builders’ Show® (IBS) is excited to have Tom Goodwin is the EVP, Head of Innovation for Zenith Media at IBS 2020. He will present the Game Changers session “Business Transformation for the Post-Digital Age.”
IBS Game Changer, Tom Goodwin, famously wrote this in his March 2015 TechCrunch essay:
"Uber, the world's largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no...
Teri Slavik-Tsuyuki, the principal of tst ink LLC, has brought to life some of the most valued and recognized brands in resort and community development. Her company works with some of the most innovative community developers and entrepreneurs to identify deep customer insights, create places and brands that people connect with, and explore experiences that matter.
At the NAHB International Builders’ Show® (IBS), Teri will be one of the speakers at the session “Emotive Branding That...
Victoria Downing, president of Remodelers Advantage Inc., is a leading authority in the remodeling industry. For nearly 30 years, she has worked with owners of remodeling companies across the United States and Canada to help them build strong, consistently profitable businesses. She is known for her high-energy educational seminars, as well as her in-depth knowledge of the best practices that transform company performance.
At the NAHB International Builders’ Show® (IBS),...
John Palumbo is an international speaker, author of thirteen books and expert in the science of influence and persuasion. He has been invited to lecture across the globe, and his ability to take sales professionals and organization to new dimensions of performance excellence is world-renowned.
His daughter, Morgan Palumbo, is a new home sales agent with more than $60 million in personal sales during her first five years in the industry. According to her, understanding and connecting with...
Join leading experts in the field of applied building science to learn how to improve construction quality, customer satisfaction and profit margins—all with the same techniques.
In this NAHB International Builders’ Show® (IBS) Master Workshop “Reducing Cost + Improving Construction Quality: Can You Have It Both Ways?,” learn how you can use building science research to deliver houses that meet ever-increasing homeowners’ expectations and codes.
Our panel of building science...
Featuring Ken Schmidt
Ken Schmidt is one of the most in-demand speakers and communications consultants in America. As the former director of communications for Harley-Davidson Motor Company, Ken played an instrumental role in one of the most celebrated turnarounds in corporate history and helped transform Harley-Davidson from a laggard in the “me-too” market into one of the world’s most beloved and dominant competitors.
Today, he is widely known as one of the business...
It is no secret that our expectations as consumers (and as a result, our experiences) have undergone a dramatic transformation in recent years. Thanks to Amazon, Apple, Uber and others, customers now demand instant service, flawless execution, high-quality products and personal attention.
Those looking for a new home are no exception. In fact, when making such a significant purchase, their expectations are higher than ever. As an industry, we know how to deliver a great product, but where...
In the minds of your potential buyers, too often home builders are a commodity and indistinguishable. Home builders recognize the need to differentiate themselves and their brand from the competition, yet few have the skill set and training required to accomplish such an important initiative. But consumers are only half of the builder's branding problem; every member of the internal team wants to know what makes the company different, why they should work for the company, and most...
To savvy home builders, the Digital Transformation isn’t just a buzz phrase; it’s a key growth mechanism.
With business environments constantly changing and disruptive competitors coming from everywhere, technology has evolved to be highly accessible. As such, a company’s digital transformation involves embracing and leading with the unknown. Data is the new oil, and every home building company needs to become a data-driven company.
Lead by industry experts Al Trellis, Nicholas...