Meet Our Speakers Series: Naomi Findlay

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Dr. Naomi Findlay, PhD, is Australia’s Renovation Royalty and works with people around the country to help them create wealth and freedom using her Rapid Renovation Formula. She is also an internationally renowned speaker and thought leader on digital marketing and engagement in the construction and renovation space.

At the NAHB International Builders’ Show® (IBS) in January, Naomi will present the session “The Latest Digital Marketing Trends to Transform Your Remodeler Brand &...

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IBS 2020 Master Workshop: Reimagining Tomorrow’s Homes & Neighborhoods: Attainability, Amenities & Great Design

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You’ve seen the forecasts, trends and stats on key buyer segments. Is it really possible to design a great community that is affordable?

One project team managed to successfully tackle the attainability in full force.

In addressing one of our industry’s biggest challenges, they asked themselves, “How can we create an affordable place to live for the next generation of buyers?” What resulted is PA3: a 7,000-home master planned community that spreads out more than 2,000 acres and...

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NAHB Education: Monday’s Line-Up

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Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Monday, January 20 include:

Train the Trainer | 9:00 AM – 5:00 PM
This one-day course is designed for building industry professionals who wish to teach NAHB educational instructor-led...

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IBS 2020 Master Workshop: 10 Ways to Shorten the Buying Cycle

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Research shows that the longer someone stays in the buying cycle without making a purchasing decision, the less likely they are to buy. Long buying cycles are good for absolutely no one. To make matters worse, many builders follow practices that unnecessarily elongate the process.

The NAHB International Builders’ Show® (IBS) Master Workshop “10 Ways to Shorten the Buying Cycle,” our industry expert presenters, Jeff Shore, Will Duderstadt and Ronda Conger, will put on trial many...

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Meet Our Speakers Series: Lita Dirks

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Lita Dirks, an award-winning, nationally recognized leader in model home merchandising and interior design, is the owner of Lita Dirks & Co. Lita consistently judges national and regional design competitions, conducts lectures and seminars, and authors nationally published articles. She was named “Legend” by the Home Builders Association of Metropolitan Denver and, most recently, she was inducted into the Best of American Living Awards (BALA) Hall of Fame.

At the NAHB...

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Game Changers Spotlight: What’s Love Got to Do with It? When It Comes to Culture, Lead From the Heart

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Featuring Sheryl Palmer, Taylor Morrison Home Corporation

Sheryl Palmer is the chairman and chief executive officer of Taylor Morrison Home Corporation, a highly respected home builder and developer based in Scottsdale, Arizona. In January, she will present one of six Game Changers sessions at the NAHB International Builders’ Show® (IBS) at the Las Vegas Convention Center.

Game Changers are twice-daily keynotes that feature brilliant thought leaders who are transforming the...

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Game Changers Spotlight: Building Your Brand, Build Your Business: Becoming the #1 Choice in a Crowded Market

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Featuring Gerry O’Brion, CSP, MBA

Gerry O’Brion is a marketing and branding expert who has worked on several nationally recognized brands such as Procter & Gamble, Quiznos, Red Robin and Coors Brewing, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present one of six Game Changers sessions.

Game Changers are twice-daily keynotes that feature brilliant thought-leaders who are transforming the way we think about and...

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NAHB Education: Sunday’s Line-Up

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Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Sunday, January 19 include:

Principles of Residential Marketing: Research & Analysis Classroom | 9:00 AM – 5:00 PM
Developing a new home community that is...

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Game Changers Spotlight Reaching New Audiences: How to Market, Sell & Serve a Wider Range of Buyers

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Featuring Kelly McDonald—Founder of McDonald Marketing

If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over customers you may not know or understand well?

You need to break through barriers such as gender, age, life stage, race or ethnicity to show prospects you truly...

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NAHB Education: Saturday’s Line-Up

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Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Saturday, January 18 include:

Universal Design Essentials | 9:00 AM – 5:00 PM
This course shifts the focus from custom accessibility-related modifications to...

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