Game Changers Spotlight Reaching New Audiences: How to Market, Sell & Serve a Wider Range of Buyers

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Featuring Kelly McDonald—Founder of McDonald Marketing

If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over customers you may not know or understand well?

You need to break through barriers such as gender, age, life stage, race or ethnicity to show prospects you truly...

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NAHB Education: Saturday’s Line-Up

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Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Saturday, January 18 include:

Universal Design Essentials | 9:00 AM – 5:00 PM
This course shifts the focus from custom accessibility-related modifications to...

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New for IBS 2020: Master Workshops are changing!

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Previously known as Master Sessions, these advanced, 3-hour workshops dig deep into specific industry topics.

This year they will be held on Monday, January 20—the day before the show officially kicks off as part of Pre-show Education—and will be available to all registered show attendees for an additional fee.

Previously, these Master Workshops were offered throughout the three-day show. With the change to Monday, the Master Workshops will now be held in spaces that can...

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2020 IBS Education Sneak Peek

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Plans for the NAHB International Builders’ Show® (IBS) are underway. Be prepared to learn, connect and grow with these incredible educational offerings:

New for IBS 2020: Master Workshops are changing!

Previously known as Master Sessions, these advanced, 3-hour workshops dig deep into specific industry topics.

This year they will be held on Monday, January 20, the day before the show officially kicks off as part of pre-show education and will be...

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IBS Education On Demand: 6 Months Left to Access Sessions

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You loved IBS 2019, right? But the biggest challenge while at the Builders’ Show was attending the many great programs that were available during the three-day show.

That’s why IBS Education On Demand is such a valuable tool. It’s a full library of recorded sessions from the Builders’ Show that is available to an IBS Full Registrant* for one year after the show. This library gives you access to over 130 sessions that took place during IBS 2019, so if you missed one word or one...

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IBS 2020 Pre-Show Education: Construction Contracts and Law

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Many construction or remodeling businesses run on a lean operational budget and are too small to have a full-time legal advisor on staff or on retainer. This is why it’s important to understand basic contract law.

The Construction Contracts and Law Course is ideal for builders, remodelers, designers and more as it will help you decipher the many details of the legal contracts you need to operate your business, such as mandatory and option provisions, warranties and arbitration...

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IBS 2020 Pre-Show Education: Advanced High Performance Building: Project Management

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The Advanced High Performance Building: Project Management course is designed to boost production efficiency and customer satisfaction by teaching you how to integrate high performance practices and certifications, such as Nation Green Building Standard and LEED, into a streamlined project management process.

Combining Project Management Institute concepts with the whole-house approach to building, this one-day course identifies important systems, documents and communication strategies....

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Master Sessions 2019: Here’s What Happened

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Master Sessions are always a popular educational offering for the NAHB International Builders’ Show® (IBS). These in-depth three-hour intensive programs dig deep into specific industry topics. Take a look at what happened at a few of our Master Sessions.

The Customer Experience Funnel: Best Practices for Profitability
Every minute, there are 2 million Google searches and 204 million emails sent, and every second, there are 41,000 Facebook posts and 3,600 new photos...

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Top Picks for 2019 IBS Education On Demand

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IBS attendees across the country are taking advantage of their access to the 2019 IBS Education On Demand library, a phenomenal resource to gain knowledge and build a strong and vibrant business.

Sessions covering all seven education tracks—55+ Housing, Business Management, Custom Building & Remodeling, Design & Community Planning, Industry Trends & Emerging Issues, Multifamily Housing and Sales & Marketing—were recorded during NAHB’s International Builders’ Show®...

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Game Changers 2019: Here’s What Happened

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Erin Gargan King speaking at the Digital Persuasion: Ignite Your Social Influence Game Changer Session.

Game Changers was a new educational segment added to the NAHB International Builders’ Show® (IBS) lineup for 2019. These twice-daily keynotes featured thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry.

At IBS 2019, attendees came in droves to hear leading visionaries share their experience of tackling some of today’s most pressing issues, such as digital marketing, leadership and the customer...

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