Lucy is the vice president of sales for new construction and has been with Zillow Group since 2007. She ran the West Coast sales team before moving to a national sales management role. In that capacity, Lucy led the media sales team, which sells to endemic advertisers and new construction clients. Following the acquisition of Trulia, Lucy has been dedicated to the new construction market, directing product strategy and sales execution.
At the NAHB International Builders’ Show® (IBS) in February, Lucy will present two sessions, “Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics” and “Let Your Data Lead the Way: Marketing Attributions 101.” We caught up with her to get a sneak peek into her session.
NAHB: Without giving too much away, what will people learn at your sessions?
LUCY: This year, I’m fortunate to speak during two sessions. “Clash of the Titans” will be a lively debate around marketing best practices with my friends Will Duderstadt, Kevin Oakley and Dennis O’Neil. The second, “Let Your Data Lead the Way,” is a Tech Bytes session where we’ll discuss the complicated yet important topic of marketing attribution—and hear directly from builders about their successes and pain points. We hope the session provides every marketer clarity around a starting point for attribution.
NAHB: What is the one aspect you are looking forward to the most while attending IBS?
LUCY: It’s one of the best events to bring the people of this industry together. I enjoy seeing builder customers and getting the opportunity to really listen to them about their business.
NAHB: How has the industry changed in the past 5 years? What do you predict will happen in the next 5 to 10 years?
LUCY: We’ve seen a lot of acquisitions, especially within the past year. I think we will continue to see this trend going forward. Builders with higher-priced homes will likely acquire new home inventory at lower price points. This will help address consumers’ concerns around affordability.
NAHB: What hobby would you get into if time and money weren’t an issue?
LUCY: I would love to be a high school guidance counselor.
NAHB: If you had unlimited funds to build a house that you’d live in the rest of your life, what are the top three features it would have?
LUCY: A view, smart home technology and the perfect location.
NAHB: If you were home on a rainy Sunday afternoon, what movie would you most want to see on television?
LUCY: It’s really difficult for me to isolate just one movie. But for a rainy day, a RomCom for sure … probably While You Were Sleeping with Sandra Bullock.
NAHB: If you could witness a historical event, what would you want to see?
LUCY: I’d love to see Secretariat winning the Triple Crown.
NAHB: Do you have a success quote to share?
LUCY: Crush it!
Learn more about the 130+ education sessions and register at BuildersShow.com.